SPUD.ca is much more than an online grocery delivery company - it’s also a leader in technology, sustainability, and ethical food choices. SPUD.ca needed branding that spoke to all these sides, and let the world know it’s about more than just a run-of-the-mill grocery store. The designer chose a warm, sophisticated colour palette that speaks to SPUD.ca’s mature, techie, and foodie audience. Playful, textured illustrations bring some joy & excitement to the brand, catching the eye of the millennial parents that make up the vast majority of customers, while giving a nod to the organic, natural products. The online presence of the brand focuses on storytelling and emotion through photography and texture.