NUVO adds a feminine, sophisticated silhouette to the Metrotown skyline. Like the building itself, the NUVO website wanted to stand out from the crowd. A unique, full-height sliding navigation nods to the slender tower, and builds anticipation on each page with a full-colour flood, nodding to the marketing campaign theme. Floating images and quotes layer over blocks of colour, creating a feeling of fluidity while staying restrained in a grid system.