The dynamic Anthem Georgetown masterplan community in the fastest-growing city in Canada, Surrey, required a modern, energetic website that’s built to last. Thought Shop Creative’s ad campaign focused on the diverse and unique people of Surrey, using dance to convey the positive energy and vibrancy of the city, while standing out from the typical real estate photography. Bouncy text animations mixed with clips of dancers bring the fun, positive energy of the campaign through to the website. Colour-coding speaks to each tower as it’s released, and will eventually be present for all phases once building is complete.