Birdies & Buckets is an apparel brand based in Vancouver, BC with a goal: to make sport accessible to all. Youth sports, particularly golf and basketball, have a financial barrier that prevents many children from playing. Birdies & Buckets aims to change that through mentorship and gear swap programs. While they already had an icon, the brand needed to expand with it's business, requiring an identity with a full colour palette, wordmark, vector icon, and language that could be applied to mail packaging and fresh garment tags and labels. A bold, youthful palette was chosen to reflect B&B's strong nature, using turf-greens and basketball oranges to reflect the sports themselves; the unique combination couldn't be ignored.